Converse EVP

CLIENT: Converse
AGENCY: Big-Giant
ROLE: Designer

My team at Big-Giant was asked to create an Employee Value Proposal (EVP) that could be distributed to their employees to communicate what it means to be a part of Converse, the high degree to which they value their employees, and what makes their work so meaningful - all while embodying the storied culture and ethos of Converse. To launch the EVP in an engaging way, we provided a series of activations to tease the release through digital and physical means.

The EVP can be viewed via the button to the right, to which I contributed design and copywriting.

A disruptive, old school pop-up inspired activation I designed is below.